Going The Extra Mile of Customer Service

March 1, 2009 | By

Day after day, service organizations bang on about their focus on their highest standards of customer service.

About how their customers are the life-blood of their business, in whatever field it is.

You know, they might be right – treating customers like royalty can be a critical factor in the fight for success and, right now, survival even.

What can easily get forgotten is how important it is to ensure that you look after something closer to home first – even before the vital importance of customers.

It’s much more important to ensure that you look after your employees best, in the first instance, or your focus on customer service will get lost in translation.

Dead before it had a chance to breathe.

You see, if you fail to ensure that your people are happy, getting them to appreciate and deliver to the importance of your spending customers will be all the harder.

Asking your people to go that extra mile and make a uniquely positive contribution to the experience a customer receives, is all the more difficult for them if you don’t attend to ensuring that they feel looked after by their employer at all times.

And in their eyes, you are the physical embodiment of the ’employer’ most of the time.

Your personal role to make your people feel that they are appreciated and looked after, is one of the more challenging and then fulfilling roes you can undertake.

Then you really can ask for more.

And have them deliver, time and time again, the amazing customer service that can make – or break – your business, in the tough times ahead.

This article may be only used with the following acknowledgment:-

(c) 2009 Coach Train Learn! Martin Haworth is a Business and Management Coach and Trainer. For more information about First Class Coaching, Training and Learning – simple as that, checkout http://www.coachtrainlearn.com

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