Twitter For Business? Yes, You Really Can!

April 8, 2010 | By | 1 Comment


It’s a small world out there and getting smaller. In fact whilst doing business in 140 characters might seem unlikely, here’s a real story that proves that just a few minutes a day – as well as a healthy interest in other people – really can bring business to a business.

A few months ago, a training organization who I do some work for asked me to take a look at how we might build awareness of their brand.

Maybe I was a bit inattentive in the moment, but I ended up with agreeing to investigate the ‘Twitter’ phenomenon for them and make a few posts.

Till then I’d known little about Twitter and as anyone who knows me could attest, 140 characters did not seem a viable experience at all for someone who, on their day, can chat for England.

Still, I took on the opportunity to expand my interest and also took on a few lessons about what to do to build a following etc.

Then I met Gordon.

I don’t know what it was about finding @Leadership1 (in Twitter language) it was, but as I often do, I decided to investigate someone with potential whose moniker showed up in my feed. Curiosity is just one of my weaknesses!

And so, an opportunity to spread the wings of my new product Super Successful Manager! was born.

As we exchanged dozens of e-mails and Tweets, it became clear that the product I had sat well with the offer of Leadership Courseware and a few months later the product went live on their site on April 1st – you can see it here.

In fact, we evolved a new product line as well, since they had the facilities to incorporate a hard copy into their range, whilst I had only thought of online delivery.

This involved a frantic week of my adjusting and often rewriting chunks of the Program, so that it work in booklet format too.

The two products complement each other and Gordon and I have a mutually beneficial arrangement marrying up my management expertise and product, with the marketing nous and range of their regular followers.

So spending a few minutes each day Twittering looks to have had a strongly positive impact on my business.

And, you know what, I suspect that there are other opportunities coming along too!

PS – If you want to read about Gordon’s side of it, his blog is right here.

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