People, goodwill, reputation, location. USP, and more…
You have many resources at your disposal, whatever your business activity. Probably many more than you realize right now.
So, first up is to make sure that you understand what they are.
Resources are costly, so it’s vital to ensure that where you do have costs, they are targeted and focused and utilized accurately.
Ask your customers and people what you represent to them and find the sweet spots.
Once you’ve got the hang of them, it’s time to do more, much more of the things you do well.
And then there’s the other side as well.
By reviewing those things that are of less value, you can do less of them, saving and reallocating costs, such a valuable exercise in the current financial climate.
Focusing on what you are best at and dropping things that don’t create value for you can be a very useful exercise.
Focusing attention on just where valuable resources can be focused, creating more value and a much more creative use of the assets you have.