Getting inside the head of your customers is a recipe for success.
And it takes some thought and actions on your part to ensure that you get the most from these folk, one of your most valuable assets.
Sometimes, you almost have to ‘be’ them, to find out more.
Try taking the role on of one of your customers or clients and seeing what you offer from their perspective.
This will really help structure a sound and growing business for you, around them and their needs.
More, why don’t you simply ask them what they want from your operation to satisfy their needs.
Get to the bottom of just what it is you currently do that irritates them and fix it.
Above all, build the relationship and thank them for their insights – they are hugely valuable to you and your team.
We often run away and hide from complaints – as if they are a challenge to us as people.
And we do, if we’re honest, find it tough to not take them personally.
Yet, if you can get around how you take them as a personal criticism, it’s really worth making the effort to see any complaint as a gift.
They are a real positive!
For knowing what went wrong, gives you information you can correct and grow stronger on.
When times get tough, feel courageous enough to bite the bullet and get to the bottom of those things that your customers want from you – in all aspects of your arena.
There’s no better time than now to get out there and find out.